A moment of the meeting
>Sign stronger than Italian and foreign market. This is the result of previous data on Settesoli Winery turnover. The cooperative flights with optimism. The same data have been communicated into the meeting to 2100 shareholders. The turnover overcomes the threshold of 50 million euros. The total increase has been of 13 %, an important result in closure of the first half of 2012, obtained both on bulk and packaged wine. “We presented a steady winery in a difficult market scenario- says Vito Varvaro, Settesoli Chairman-. Sicilian wine image is improving considerably, considering that bulk wine demand is going to increase”.
Settesoli has been presented to the Institutions, Communities and shareholders as a realty that wants to work in team.
The reports have been presented by managers named by Vito Varvaro.
“We are working to protect the winery with a team of managers that have to be able to operate in our country and abroad.
We want to make a qualitative leap with a management style that is not centralised but that has a possibility to delegate more people for different tasks.
Vito Varvaro on stage
With this renewed spirit of organization and in addition to markets where its brand is already present,Settesoli Winery is ready to capture new ones: U.S., China, Russia and Brazil. So Sicily will be presented to 40 nations through indigenous and international grape varieties. “First of all we want to promote the indigenous grape varieties, because they make the difference between our region and other parts of the world. For us they represent a priority even if the foreign international grape varieties are also required: this is the reason why we propose them in our portfolio. The U.S. is the most important market. Now we have tol focus on Asia. “
The channel of choice remains the largest retail chains. Already the U.S. Wine Settesoli has initiated a project to promote cooperation with Barilla, with tastings of recipes combined with the label Made in Memphis.
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For the Chiarman, all these results and the projects in progress represent only the outline, because the most important datum id the increase of grapes remuneration . “We informed all members on price they have to pay this year for grapes.They have to spend 45-46 instead of 38 euros per quintal. Our goal is to maximize the value of the grapes delivered. Three years ago it was 28 euros per quintal. The trend is improving but the income per hectare is still low. But we are going to the right direction, “says Varvaro.
Settesoli wants to face the new challenges with confidence, and this is perfectly in line with Doc Sicilia that is going to play a strategic role for our Island. “We start to put seeds for the future – explains Varvaro -. We should build over time the markets we want to capture. We will work with the chains under Settesoli and Mandrarossa brands and we want to communicate through Doc Sicilia. The new name and the consortium will guarantee quality, an opportunity in which we believe because it is carrying out a work in team in order to communicate Sicilian wine all over the world”.
Translated by M.A.P.